Hybrid Application Platform Enables Companies to Move Incrementally to the Cloud

Visit Magic Software at Booth 40 and attend speaking session on ‘hybrid application environment’ on Tuesday, March 16 at 11:30 am.

Magic Software Enterprises (UK) Ltd., a subsidiary of Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of application platforms and business and process integration solutions, today announced that it will be presenting its uniPaaS hybrid Cloud platform at the Cloud Computing Congress, taking place on 15th and 16th March 2010, at Olympia, London.

David Akka, Managing Director of Magic Software Enterprises UK, EIRE and Nordics, will discuss how a ‘hybrid’ application environment enables companies to more efficiently build applications in the Cloud while giving them the freedom to deploy their application in any format, both on-premise and in the Cloud, to gain maximum market exposure. The presentation will take place on Tuesday, March 16, 2009, from 11.30 am–12.00 pm.

In addition, Magic Software’s Senior Technical Architects, Richard Runds and Zeev Khazhdan will be hosting two sessions; ‘Introduction to Cloud Application Platform Development’ on Tuesday March 15, from 11.00 am–11.30 am and ‘A Practical Demonstration for Hybrid & Mobile Cloud Computing’ on Tuesday, March 16, from 1.30 pm–2.00 pm. Both talks will also cover the needs and challenges of integrating back-end systems when building and deploying mobile enterprise applications.

According to David Akka, Managing Director of Magic Software Enterprises UK, Eire and Nordic, “2010 will see significant changes in the cloud-based service offerings. It won’t be just the applications we make use of as services, it will also be consultancy and training, which is set to move into the cloud and stand as a major differentiator between the cloud vendors” explained Akka, “We’re delighted to be presenting at the Cloud Computing Congress and we look forward to the advanced discussion about application integration, hybrid cloud applications and architectures at the event.”

Magic Software will also be hosting a series of free to attend workshops at the event on the exhibition floor. These workshops will cover Magic Software’s application program, SaaS integration and go in depth about different business applications, and their program for partnering with key stakeholders in the cloud value chain.
“The Cloud Computing Congress is an event designed for building partnerships across the board, and providing a good networking environment for those to communicate and take the cloud debate forward.” commented Ian Johnson, Managing Director, Six Degrees Events. “I’m especially interested in heading the latest in the demand for mobile devices and mobile applications, and the challenges this presents.”

The Cloud Computing Congress will run simultaneously with other conferences including; Enterprise Social Media, Social Media World Forum, Mobile Social Media .

About Magic Software
Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a global provider of multiple-mode application platform solutions – including Full Client, Rich Internet Applications (RIA), Mobile or Software-as-a-Service (SaaS) modes – and business and process integration solutions. Magic Software has 10 offices worldwide and a presence in over 50 countries with a global network of ISV’s, system integrators, value-added distributors and resellers and consulting and OEM partners. The Company’s award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software’s technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle. For more information about Magic Software and its products and services, visit www.magicsoftware.com, and for more about our industry related news, business issues and trends, read the Magic Software Blog.