Hybrid Application Platform Enables Companies to Move Incrementally to the Cloud

Visit Magic Software at Booth 40 and attend speaking session on ‘hybrid application environment’ on Tuesday, March 16 at 11:30 am.

Magic Software Enterprises (UK) Ltd., a subsidiary of Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of application platforms and business and process integration solutions, today announced that it will be presenting its uniPaaS hybrid Cloud platform at the Cloud Computing Congress, taking place on 15th and 16th March 2010, at Olympia, London.

David Akka, Managing Director of Magic Software Enterprises UK, EIRE and Nordics, will discuss how a ‘hybrid’ application environment enables companies to more efficiently build applications in the Cloud while giving them the freedom to deploy their application in any format, both on-premise and in the Cloud, to gain maximum market exposure. The presentation will take place on Tuesday, March 16, 2009, from 11.30 am–12.00 pm.

In addition, Magic Software’s Senior Technical Architects, Richard Runds and Zeev Khazhdan will be hosting two sessions; ‘Introduction to Cloud Application Platform Development’ on Tuesday March 15, from 11.00 am–11.30 am and ‘A Practical Demonstration for Hybrid & Mobile Cloud Computing’ on Tuesday, March 16, from 1.30 pm–2.00 pm. Both talks will also cover the needs and challenges of integrating back-end systems when building and deploying mobile enterprise applications.

According to David Akka, Managing Director of Magic Software Enterprises UK, Eire and Nordic, “2010 will see significant changes in the cloud-based service offerings. It won’t be just the applications we make use of as services, it will also be consultancy and training, which is set to move into the cloud and stand as a major differentiator between the cloud vendors” explained Akka, “We’re delighted to be presenting at the Cloud Computing Congress and we look forward to the advanced discussion about application integration, hybrid cloud applications and architectures at the event.”

Magic Software will also be hosting a series of free to attend workshops at the event on the exhibition floor. These workshops will cover Magic Software’s application program, SaaS integration and go in depth about different business applications, and their program for partnering with key stakeholders in the cloud value chain.
“The Cloud Computing Congress is an event designed for building partnerships across the board, and providing a good networking environment for those to communicate and take the cloud debate forward.” commented Ian Johnson, Managing Director, Six Degrees Events. “I’m especially interested in heading the latest in the demand for mobile devices and mobile applications, and the challenges this presents.”

The Cloud Computing Congress will run simultaneously with other conferences including; Enterprise Social Media, Social Media World Forum, Mobile Social Media .

About Magic Software
Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a global provider of multiple-mode application platform solutions – including Full Client, Rich Internet Applications (RIA), Mobile or Software-as-a-Service (SaaS) modes – and business and process integration solutions. Magic Software has 10 offices worldwide and a presence in over 50 countries with a global network of ISV’s, system integrators, value-added distributors and resellers and consulting and OEM partners. The Company’s award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software’s technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle. For more information about Magic Software and its products and services, visit www.magicsoftware.com, and for more about our industry related news, business issues and trends, read the Magic Software Blog.

Speaker line-up announced at the London Social Media Events.  200 confirmed speakers across the conferences.  See our full line-up below.

Speakers @ Enterprise Social Media & Cloud Computing http://www.cloudcomputingcongress.com – 15/16th March

* David Akka, MD, Magic Software Enterprises UK, Eire & Nordics
* Chris Rae, EMEA Director, Automation Solutions, CA
* Dion Hinchliffe, Editor in Chief, Social Computing Magazine & Web 2.0 Journal
* Geoff Timblick, Group Internal Communications Manager, New Media, Vodafone Group
* Helen Farrar, Head of Internal Communications, Virgin Media
* Martin Bellamy, CIO, Cabinet Office
* Adrian Steel, Head of Infrastructure Management, Royal Mail
* Thanos Kokkiniotis, Business IT Analyst, Shell International Ltd
* Eachan Fletcher, CIO, Sporting Index
* Simon Revell, Associate Director, Collaboration and Web Technologies, Pfizer
* David Wilde, CIO, Westminster City Council
* Per Rombouts, Project Manager Intranet & Social Media, ING Group
* Kenneth Verlage, CIO, DHL Express
* Paul James, CIO, Defence Science and Technology Laboratory, MOD
* Dominic Burch, Head of Corporate Comms and New Media, ASDA
* Sonia Carter, Senior Manager Online Communications, AXA
* Anthony Frost, Head of Corporate Communications, Santander
* Euan Semple, Independent Advisor/former Director of Knowledge Management BBC
* Alison Coward, Owner, Bracket
* Evangelos Kotsovinos, Vice President, Technology, Morgan Stanley
* Eachan Fletcher, CIO, Sporting Index
* Richard Ellis, Manager, UK & Ireland, Iron Mountain Digital
* Andrew Charlesworth, Director, Centre for IT and Law, University of Bristol
* Dr Bill Ashraf, Director of Technology Enhanced Learning, University of Sussex
* Adrian Davey, Head of IT, Tube Lines

Speakers @ Social Media World Forum 15/16th March – http://www.socialmedia-forum.com

* Lucas Herscovici, Global Marketing Manager, Becks
* Dr. Torsten Wigenter, Head of Social Media Marketing, Lufthansa
* Trevor Johnson, Head of Strategy and Planning, EMEA, Facebook
* Stephane Panier, Global Head, Bebo
* Nick Halstead, CEO, Tweetmeme
* Allison Wightman, Head of Marketing Systems, Virgin Atlantic
* Kerryn Dinsdale, Senior PR Manager, Barclaycard
* Muhammad Karim, Senior Brand Manager, Mars
* Peter Crosby, COO, Viadeo
* Dr. Helmut Becker, COO, XING
* Mark Schmid, Communications Director, Talk Talk
* Martine Edgell, CRM Specialist, Mercedes Benz
* Neal Sato, CTO, mixi
* Christian Schultz, Head of Communications, Mattel
* Michael Smith, Deputy Director of Interactive Services, COI
* Lorenz Bogaert, CEO, Netlog
* Jason Baker, Head of CRM and Digital Media, Ikea UK
* Justin Kan, founder and President, Justin.tv
* Guy Clapperton, Freelance Journalist, Editor and Broadcaster
* Penny Power, Author, International Speaker, Entrepreneur and founder of Ecademy
* Matthew Fraser, Senior Fellow at INSEAD & co-author of  ‘Throwing Sheep in the Boardroom
* Fred McIntyre, Vice President, Product, CBS Interactive
* Sienne Veit, Social and Mobile Commerce Development, Manager, M&S Direct
* Ricky Chopra, Digital Marketing Manager, Speedo International Limited
* Igor Beuker, Founder, SocialMedia8
* David Henry, VP Digital Marketing, Europe, Monster Worldwide
* Mark Watts-Jones, Head of Development & Innovation, Orange UK
* Lisa Mane, Head of Social Media, COI
* Mike Gamoroff, Owner & MD, Gamoroff
* Will McInnes, Managing Director, NixonMcInnes
* Michael Caselli, Editor, Online Casino News
* Adam Caplan, Vice President – Virtual Currency (Super Rewards), Adknowledge
* Neal Sato, CTO, mixi
* Fred McIntyre, Vice President, Product, CBS Interactive
* Oli Newton, Head of Emerging Platforms, i-Level
* Celina Maguire, Consumer Director, Gorkana
* Laila Takeh, Online Manager, British Heart Foundation
* Kristin Wadge, Director, Metrica
* Sam Barratt, Head of Media, Oxfam
* Craig Elder, Online Communities Editor, Conservative Campaign HQ
* Alex Aiken, Head of Communications, Westminster City Council
* Kerry McCarthy, Labour MP for Bristol East & New Media Communications Spokesperson
* Mark Jones, Online and Social Media Editor, Thomson Reuters
* Alex Miller, Head of Social Media, i-Level
* Markus Berger – de Leon, CEO, VZ Networks
* Angel Gambino, Vice President, Sonico

Speakers @ Social TV & Mobile Social Media 15/16^th March  include – http://www.social-tv.net & http://www.mobilesocial-networking.com

• Robert Marsh, VP, Interactive & Telephony, Freemantle Media
• Peter Ward, Co-founder & CEO, WAYN
• Bob Rapp, Head, User Communities, Vodafone Group
• Rahul Chakkara, Controller of TV Platforms, BBC
• Angel Gambino, Vice President, Sonico
• Mark Watts-Jones, Head of Development & Innovation, Orange UK
• Yoel Flohr, Head of Mobile, Bebo
• Andrew Kearney, Vice President TV Products at UPC Broadband
• Richard Griffiths, Director TV and Entertainment, Eircom
• Nicolas Bry, Vice President, Orange Vallee
• Kevin Baughan, Head Technical Strategy, Virgin Media
• Ian Kegel, Head of Future Content Group, BT UK
• Triona Campbell, CEO, Campbell Ryan
• Pasa Mustafa, Head of Digital Studios, Endemol
• Damien Byrne, Head of Entertainment, T Mobile
• Miroslaw Smyk, General Manager TV Business Division at Romtelecom
• Matt Dicks, CMO, Flirtomatic
• John Cole, Managing Director UK, Adknowledge
• Claudio Venezia, Researcher, Telecom Italia
• Cian O’Sullivan, Editor in Chief, GoMo News
• Tim Hussain, Head of Mobile and Video Advertising
• Guillaume de Saint Marc, VP R&D New Initiatives, NDS
• Konstantinos Papamiltiadis, Head of Product, Mobile – EU, Yahoo!
• Paul Berney, Managing Director Europe, Mobile Marketing Association
• Adrian Drury, Principle / Media, Broadcast & Telecoms, Ovum
• Paul Berney, Managing Director, Europe, MMA
• Deborah Porton, Head of Mobile Development, Badoo Ltd
• Franco Beschizza, Head of Mobile, Interactive Services, COI
• Konstantinos Papamiltiadis, Head of Product, Mobile – EU, Yahoo!
• Martin Harris, SVP Corporate Sales, Bango
• Peter Ward, Co-Founder & Co-CEO, WAYN.com
• Stefanie Hoffmann, CEO Finance, Business Development, aka aki
• Simon Spanswick, Chief Executive, Association for International Broadcasting
• Dan Cryan, Head of Broadband, Screen Digest
• Paul Bristow, Vice-President of Strategy, ADB
• Dr William Cooper Founder and Chief Executive, informitv.com
• Justin Kan, founder and President, Justin.tv
• Aliza Beckett, Business Development, Web, Mobile & New Platforms, Channel 4
• Chi-chi Ekweozor, Director, RealFresh.tv
• Dick Rempt, CEO, Talents Media
• Richard Lindsay Davis, Director General, DTG
• Benjamin Schwarz, Owner, CTO Innovation Consulting
• Martin Jarrold, Chief, International Programme Development GVF