The success of Web 2.0 consumer web sites teaches us many lessons about how we can improve internal IT and business to consumer online applications. Social technologies have made it progressively easier and easier for people to find each other, share information and collaborate, and we have seen how a singular focus on supporting individual needs can crete powerful network effects when aggregated at scale.
However, these and other lessons have not yet penetrated the world of corporate IT in most companies today, which means expensive, centralised and highly bureaucratic models of co-ordination and collaboration are the norm.
The recession is a perfect time to change this, and to seek leaner, flatter business processes and structures that act as enablers rather than dampeners of innovation and initiative. We simply cannot afford the high-cost models of internal co-ordination that have persisted for so long. (more…)


Time to let your staff use social media at work?

















