Enterprise Social Media is growing up. Those working in the areas of corporate knowledge sharing, knowledge management and workplace collaboration have long known that the systems they help devise and implement can drive business transformation. Yet the industry has long been dogged by questions about measurable Return On Investment (ROI).

Instinctively, we’ve always known that enterprise social tools help businesses by increasing the opportunities for workers to collaborate more effectively on projects, share knowledge and experience more efficiently, and often help those seeking to get things done to cut through unnecessary bureaucracy by flattening corporate structures. Those of us in the industry know it’s true – we’ve seen it work time and time again – yet a good five or more years since the term “Enterprise 2.0” came into regular use, only now are tough questions about ROI being asked, and answered, in ernest. The second wave of adopters are demanding to see real numbers before taking the leap.

During Social Media in the Enterprise on the 15th of March, we’ll be asking all our contributors tough questions about ROI. What is measurable? What are they measuring? How do the costs and benefits of implementing enterprise social tools compare, directly, with the costs and benefits of parallel activities? (more…)

The success of Web 2.0 consumer web sites teaches us many lessons about how we can improve internal IT and business to consumer online applications. Social technologies have made it progressively easier and easier for people to find each other, share information and collaborate, and we have seen how a singular focus on supporting individual needs can crete powerful network effects when aggregated at scale.

However, these and other lessons have not yet penetrated the world of corporate IT in most companies today, which means expensive, centralised and highly bureaucratic models of co-ordination and collaboration are the norm.

The recession is a perfect time to change this, and to seek leaner, flatter business processes and structures that act as enablers rather than dampeners of innovation and initiative. We simply cannot afford the high-cost models of internal co-ordination that have persisted for so long. (more…)

Time to let your staff use social media at work?

It’s a license for staff to waste time.   There’s no control about what they say.   What happens if a customer makes contact with them direct?

Today’s arguments against allowing your staff to use social media at work?  Actually they were pretty much the arguments used by companies to restrict email use in the mid 1990s.

That’s worth bearing in mind as the social media in the office debate rages.

Today it’s received wisdom that email is an essential business tool, and so it will be with social media before too long.

Especially with metrics firm Nielsen showing that communication via social networks overtook communication via email.   And from personal experience, I can now think of several instances of clients messaging me direct on Twitter as opposed to pinging me an email. (more…)