Juniper research, a Media Partner of the Cloud Computing Congress, reports on new mobile cloud computing findings.

As collaborative applications become ever more important for enterprise, a new report from Juniper Research has found that the number of enterprise customers using mobile cloud-based applications will rise to more than 130 million by 2014, facilitated by platform as a service (PaaS) deployments from key players such as Google and Microsoft.

The report found that the market for connected enterprise apps had benefitted from the success of Apple’s iPhone and App Store. It said that this was reflected both by a marked increase in both the number of enterprise apps available to end-users and also in the fact that such apps were themselves becoming far more attractive given the wide-ranging enhancements to smartphone user interfaces in the wake of the iPhone launch.

Furthermore, Juniper’s Mobile Cloud Applications research found that as cloud providers were increasingly opening up their APIs for application providers seeking to develop browser-based or thin client applications, this provided greater opportunity and incentive for developers seeking to reduce the costs associated by porting apps across multiple platforms.

According to report author Dr Windsor Holden, “A cloud-based ecosystem for enterprise apps will be attractive both for developers and enterprises alike. For developers, cloud opens up a far wider potential audience for their products; for enterprise customers, outsourcing application management to a remote third-party, costed on a scalable, pay-per-use basis, offers far more flexibility combined with a significant reduction in capital expenditure.”

Other findings from the Mobile Cloud Applications report include:

•         A cloud-based ecosystem offers storage and infrastructure suppliers the opportunity to enter the mobile arena by leverage their strengths in these areas to develop mobile-oriented cloud services

•         While enterprise applications will comprise the majority of cloud-based application revenues over the next five years, consumer applications including games, social networks and music services will together generate more than 25% of such revenues by 2014.

Juniper Research assesses the current and future status of mobile cloud based on interviews, case studies and analysis from representatives of some of the leading organisations in this bleeding edge industry.

Mobile Cloud whitepaper and further details of the study ‘Mobile Cloud Applications & Services: Monetising Enterprise & Consumer Markets 2009-2014’ can be freely downloaded from www.juniperresearch.com.  Alternatively, please contact John Levett at john.levett@juniperresearch.com, telephone +44(0)1256 830002.

To find out more about Mobile Cloud Computing you can visit the free to attend workshop sessions at the Cloud Computing Congress

The Cloud Computing Congress (http://www.cloudcomputingcongress.com ) , has just announced a range of free to attend workshops on mobile cloud computing, co-located with the Mobile Social Media forum (http://www.mobilesocial-networking.com ) .

The workshops  examine why mobile and cloud computing are the perfect fit, and how this can be used to generate the next generation mobile experience. The workshops also cover practical demo of hybrid and mobile cloud computing, and how core functionality can be expanded to mobile devices for the cloud. View the free to attend workshops here: http://www.cloudcomputingcongress.com/exhibition/workshops.html

“Cloud computing technologies look like they will become a changing force in the mobile world, facilitating mobile apps to be offered to a much broader audience of mobile subscribers.” commented Ian Johnson, MD , Six Degrees Events. “We are delighted to announce a range of free to attend workshops, and think that  the mobile social media event will help outline the next generation in mobile cloud applications, new business models, and the obstacles to be overcome. “

“What if you could build applications based on web standards, move the processing associated with the applications off the mobile device to powerful, centralized platforms and then use the Internet to access the applications, in essence moving these applications into the cloud?” (Mark Beccue, ABI Research)

Additional workshops at the event include cloud application development, Microsoft Azure overview and more.  To register for the free to attend workshop please go to – http://www.cloudcomputingcongress.com/register/free-exhibition.html

Learn which mobile applications will lead the growth, the key technologies, players and initiatives involved, new business models that will be introduced, and the barriers that must be overcome. Additional free to attend workshops with Facebook and other partners are co-located @ the social media world forum, please see agenda – http://www.socialmedia-forum.com/exhibition/workshops.html

Cloud Computing Congress  & Mobile Social Media is co-located with the Social Media World Forum (www.socialmedia-forum.com) an event that encompasses the entire spectrum of Social Media.  It will take place at Olympia, London on the 15/16 March.